Riot Games // Karma
As Riot’s global social lead, I was lucky enough to have the opportunity to collaborate with a wide variety of non-profits in support of Riot’s Karma team.
I led an in-house team of creatives to ideate, capture contents, and develop social campaigns that highlighted the efforts of some of Riot’s coolest collaborators: The Make-a-Wish Foundation, Girls Who Code, The Special Olympics, and more.
Make-A-Wish
Foundation
I led the social content execution and campaign roll-out of Riot’s partnership with the Make-A-Wish foundation, an in-game cosmetic developed by request from one of our Make-A-Wish visitors for his favorite League of Legends champion. Riot made the Dark Star Cho’Gath skin available for purchase in game, with 100% of the proceeds going towards non-profits through Global Giving.
Girls Who Code
In 2018 and 2019, I led an in-house creative team to capture content sharing the experiences of attendees at Riot x Girls Who Code’s Summer Immersion program. I also developed and implemented a campaign strategy to roll out this content to Riot’s publisher and employer brand social channels.