THE GAME AWARDS
The Invincible VS fighter roster is populated by existing characters in the world of Invincible… Until now. Meet Ella Mental, a brand new character in the Invincible universe, introduced for the first time in Invincible VS.
Make A Splash
To debut this new original character, it only felt right to head to one of the biggest stages in gaming - The Game Awards. We offered an exclusive reveal of Ella Mental’s gameplay, tying in the announcement of her addition to the roster with the announcement of Invincible VS’s launch date and preorder rollout, transforming player buzz into intent to purchase.
To add more of that Invincible flair to our announcement, we included a broadcast only segment featuring Invincible co-creator Robert Kirkman and fan favorite fighter Rex Splode. This segment came together with just days to spare before the TGA asset deadline and necessitated quick thinking to produce and shoot a green screen portion for Kirkman, as well as working closely with the Invincible animation team and our video agency to create, animate, light, and rotoscope Rex Spode.
Broadcast Intro Segment
Sustain the Hype
Once TGA wrapped, we leaned in to our partnership with rapper Tierra Whack who voiced Ella Mental to penetrate broader cultural conversations and bring awareness of Invincible VS to new potential audiences.