Diablo IV:
Season of Loot Reborn

Leading brand marketing on a season of Diablo IV involved the strategic planning, ideation, execution, and measurement of a full go-to-market campaign, including multiple marquee assets, seasonal key art, seasonal title and logo, store page content and assets for first party partners like Xbox, web updates, and in-game components to communicate the tone and USP of a new season.

Season of Loot Reborn

Four seasons into the live service life of Diablo IV, lapsed player numbers were increasing as long term frustrations went unaddressed while devs kept rolling out new systems and content.

For Season of Loot Reborn, I led a new approach to Diablo IV’s season rollout strategy, pivoting from a seasonal focus on new temporary features to long-term health updates to the core product that were a direct response to player requests. Season 4 saw a significant boost in returning player numbers, with significant positive response from press and creators.

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