VAL’s brand identity — particularly the visuals — owed a lot to streetwear. We took inspiration from sneaker head culture to create Ego by One Tap, a fictional brand within the world of VALORANT and a real life cosmetic skin line players could purchase to equip in game. We borrowed from the visual language of brands like Nike, adding VAL’s own global flair with typography and text from multiple languages, to create these social assets that drove hype and purchase intent over the week the skins were available to buy from the in-game store. I led a vendor, our partners at the creative agency Rosewood, to bring our vision of a streetwear inspired campaign to advertise the launch of the One Tap skin line to life. The assets created include two Instagram image carousels, one vertical teaser video for Twitter, and a square hero video for Twitter and Instagram.